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How to connect Google Ads with ChatGPT?

Connect your Google Ads data to ChatGPT, and let ChatGPT make you suggestions how to improve the ads based on your data!

Connect Google Ads with ChatGPT
Connect Google Ads with ChatGPT

To connect Google Ads with ChatGPT, you can create a chatbot that integrates with the Google Ads API to fetch data and interact with your Google Ads account. Here's a step-by-step guide to achieve this:

1. Set Up Google Ads API Access

  1. Create a Google Cloud Project:

  • Go to the Google Cloud Console.

  • Create a new project or select an existing one.

  1. Enable Google Ads API:

  • In the Google Cloud Console, go to the APIs & Services > Library.

  • Search for "Google Ads API" and enable it for your project.

  1. Set Up OAuth 2.0 Credentials:

  • Navigate to APIs & Services > Credentials.

  • Click on "Create Credentials" and select "OAuth 2.0 Client IDs".

  • Configure the consent screen and set up the credentials. Download the JSON file with your credentials.

2. Prepare Your Environment

  1. Install Required Libraries:

  • Ensure you have Python installed. Then, install the Google Ads API client library and OpenAI's openai library.

pip install google-ads openai

Set Up Google Ads API Client:

  • Use the downloaded JSON file to configure your Google Ads API client.

3. Write the Integration Code

Here’s an example of a basic script that connects to the Google Ads API and fetches data using ChatGPT for interaction:

import json

import os

from import GoogleAdsClient

from import GoogleAdsException

import openai

# Load Google Ads API credentials

with open('path/to/your/google-ads-credentials.json') as cred_file:

credentials = json.load(cred_file)

# Initialize Google Ads Client

google_ads_client = GoogleAdsClient.load_from_storage(credentials)

# Set up OpenAI API key

openai.api_key = 'your-openai-api-key'

def fetch_google_ads_data(client, customer_id):

query = ('SELECT,,,, '

'ad_group_criterion.criterion_id, ad_group_criterion.keyword.text, '

'metrics.impressions, metrics.clicks, metrics.cost_micros, '

'metrics.conversions, metrics.average_cpc '

'FROM keyword_view '


'AND ad_group.status = "ENABLED" '

'AND campaign.status = "ENABLED" '

'ORDER BY metrics.impressions DESC '

'LIMIT 10')


response =

customer_id=customer_id, query=query)

return response

except GoogleAdsException as ex:

print(f'Error with Google Ads API request: {ex}')

return None

def interact_with_chatgpt(prompt):

response = openai.Completion.create(





return response.choices[0].text.strip()

def main():

customer_id = 'your-google-ads-customer-id'

ads_data = fetch_google_ads_data(google_ads_client, customer_id)

if ads_data:

for row in ads_data:

campaign_name =

ad_group_name =

keyword = row.ad_group_criterion.keyword.text

impressions = row.metrics.impressions

clicks = row.metrics.clicks

conversions = row.metrics.conversions

avg_cpc = row.metrics.average_cpc / 1_000_000 # convert to currency

cost_micros = row.metrics.cost_micros / 1_000_000 # convert to currency

prompt = (f"Campaign: {campaign_name}\n"

f"Ad Group: {ad_group_name}\n"

f"Keyword: {keyword}\n"

f"Impressions: {impressions}\n"

f"Clicks: {clicks}\n"

f"Conversions: {conversions}\n"

f"Average CPC: ${avg_cpc:.2f}\n"

f"Total Cost: ${cost_micros:.2f}\n\n"

"Based on these statistics, what suggestions do you have to improve the performance of this ad?")

chatgpt_response = interact_with_chatgpt(prompt)

print(f"Suggestions for campaign '{campaign_name}' with keyword '{keyword}':\n{chatgpt_response}\n")

if __name__ == '__main__':


4. Run and Test the Script

  • Ensure you have your Google Ads API credentials and OpenAI API key properly set up.

  • Execute the script to fetch data from your Google Ads account and interact with ChatGPT.


  • Security: Keep your API keys and credentials secure. Avoid hardcoding sensitive information.

  • Rate Limits: Be mindful of the rate limits imposed by both Google Ads API and OpenAI API.

  • Error Handling: Implement robust error handling for production use to manage API exceptions and failures.

By following these steps, you can connect Google Ads with ChatGPT to analyze and optimize your ad campaigns interactively.


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